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A mother-of-three has shared how Deborah James helped save her life from bowel cancer.
Lyndsey Ainscough, from Leigh in Greater Manchester, was diagnosed with stage 3 cancer after experiencing symptoms for a number of months.
She told BBC Breakfast she sought medical attention after seeing bowel cancer campaigner Dame Deborah on TV.
Mrs Ainscough was joined on programme by Dame Deborah’s mother, Heather, who said she was very proud of her daughter’s legacy.
“Breaking down all that stigma of bowels and poo has really helped, I hope, a lot of people,” she added.